Pink October is the international month dedicated to breast cancer awareness. In Monaco, this campaign takes the form of a collective movement, bringing together public institutions, associations, and private stakeholders.
Each year, the Principality dresses in pink and becomes a showcase of solidarity: iconic buildings bathed in pink light, sporting and charitable events, fundraising for research, prevention conferences… Behind every illuminated façade and each event lies a clear message: prevention is everyone’s responsibility, and everyone can make a difference.
In 2025, the originality of the campaign will focus on interactive initiatives (educational workshops, digital content, school programmes) to educate all generations on early detection. The aim? To integrate Pink October into the daily life of the Principality, combining symbolism, prevention, and citizen engagement. Indeed, every gesture counts, even the smallest, to advance the cause.
The aim is twofold: to inform and raise public awareness of the importance of prevention as a key educational challenge, while raising funds to improve patient care.
At the heart of the care pathway, the Princess Grace Hospital Centre (CHPG), through its Breastday Centre, enables an optimised screening process in a single day, reducing stress and improving efficiency with shorter waiting times.
One of the most striking symbols is the illumination of Monaco’s most beautiful landmarks in support of the cause, including:
- The Casino de Monte-Carlo
- The Prince’s Palace
- The Oceanographic Museum of Monaco
Furthermore, the Pink Ribbon Monaco Gala, scheduled for 11 October at the Salle Empire of the Hôtel de Paris, will bring together patrons, businesses, and residents in support of the cause.
Since 2024, Her Serene Highness Princess Charlène has served as Honorary President of Pink Ribbon Monaco, strengthening her commitment to women’s health. This role adds significant resonance to the Gala and the association’s initiatives, linking the image of a key figure of the Principality to a universal cause.
Beyond illuminations, information stands are set up in strategic locations such as La Condamine or the forecourt of Stade Louis II, offering prevention advice and free screenings. Sporting and cultural events organised by Pink Ribbon Monaco generate donations for the CHPG and for the acquisition of new medical equipment.
Breast cancer affects 1 in 8 women worldwide, making it the most common cancer among women. Fortunately, early detection can offer up to a 90% chance of recovery when detected in time.
In Monaco, the local health system facilitates screening: all women aged 40 to 74 are entitled to free examinations, carried out at the CHPG as part of the official prevention programme. This policy helps identify cases at an early stage and significantly improves the chances of effective treatment.
Some key figures underline the efforts and impact of this month of action:
- In 2019, 220 women participated in organised screening.
- In 2020, 164 women, a decline due to the pandemic.
- Rising to 203 participants in 2021.
- Since the opening of the Breastday Centre, around 80% of screened women ensure regular follow-up.
What if Pink October were measured neighbourhood by neighbourhood? Monte-Carlo, Fontvieille, Larvotto… So many districts unite for the cause. On Casino Square, around Stade Louis II, or in the Fontvieille shopping centre, information stands welcome residents and visitors.Here, mobilisation is part of the everyday life of Monegasques.
An engagement accessible to everyone: shops, associations, residences… everyone can contribute in their own way. A simple gesture — informing a neighbour, attending a workshop, or running a stand — can have a real and immediate impact on women’s lives in the Principality. Truly, when we see the smiles, exchanges, and attention given to each visitor, we understand that every action matters.
In the Principality, the real estate market is highly sought after. It plays a role in all causes. Developers and managers get involved by organising events, dressing their residences in Pink October colours, or donating part of their funds to associations such as the CHPG.
Here, real estate is not standing aside — on the contrary, it acts as a powerful relay, capable of transforming the city into a vector of solidarity.
Every action, every initiative, no matter how small, helps raise awareness and engage the population. It is not only about iconic buildings or prestigious venues — it is the power of human interactions and collective engagement that makes the campaign truly effective.
Monaco proves that with collaboration between urban planning, health, and solidarity, awareness becomes stronger and more visible, going far beyond the borders of the Principality.
However, everything is not yet perfect. The fight against breast cancer remains a daily challenge. How can we go further?
- Strengthen public-private synergy: while initiatives are numerous, their coordination could be optimised to maximise impact and ensure continuity throughout the year.
- Make screening accessible to all: currently, not all concerned women benefit from it, though every examination truly counts.
- Engage new generations: too little aware, they will be the ambassadors of tomorrow. Involving them now is essential.
As you can see, Monaco positions itself as a model of mobilisation against breast cancer. The Principality aims to prove that awareness can be both a shared act and a sustainable movement with measurable results.
The Monegasque real estate sector is also committed. Prestigious locations themselves become actors in this universal cause.
The role of professionals, companies, and citizens is to unite in this month for a common goal — saving lives through early detection and prevention.
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